We’ve come far past the point of trial and error in sales and marketing, especially with hundreds of millions of dollars on the line. And even if we were still in that antiquated trial and error stage, startups still couldn’t afford to undertake those types of odds—the failure rate...
(Photo: ualucky) Trying to navigate growth hacking without a plan is like going on a treasure hunt without a map—you’re just not going to find the pot of gold you’re looking for, at least not without a lot of luck. That task becomes infinitely more difficult if your competition...
Gary Vaynerchuk is blunt, cocky, and extroverted and it may take to you as a surprise when you’re seeing him in person for the first time. But that strong character shows the brilliance of his success that has allowed him to remain an iconic figure in the digital marketing industry. His...
Advertising has been around for hundreds of years. In fact, the first published ad showed up just on the heels of the first published newspaper, The Boston News-Letter, in 1704, and sought a buyer for a Long Island Estate on Oyster Bay. But in today’s world, traditional marketing has...
Anyone who has ever attempted to sell something to someone knows how difficult it is. More so when you’re trying to sell to a complete stranger. Because of this, some business owners resort to spending more money on advertising in the hopes of increasing market awareness and improving sales. They...
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