What is business development? The term has come to mean a lot of things over the past few years (especially with the advent of the Internet,) including IT programmers, engineers, sales and more. In The Biz Dev Bible, we’re committed to staying focused on the basics: This e-book contains the set of projects, processes, policies and practices you will use to implement growth opportunities for your business. We want you to know the principles that are tried, tested and true for startup entrepreneurs just like you.
In this guide, you’ll learn the elements of business development, from prospecting to approaching, from pitching to closing, and even networking and business development strategy. There are also handy tips and tricks, broken up by section, to guide you through some of the hairier parts of capitalizing on growth opportunities and expanding your business’s capabilities.
Here’s what is covered in this 5,000-word guide:
- Chapter 1: Introduction – You’ll learn the elements of business development, from prospecting to approaching, from pitching to closing, and even networking and business development strategy.
- Chapter 2: Planning – You can work hard, beat feet on the street, get out there into the world and try to develop every potential connection in the market, or you can work smarter and plan your business development strategy around what we like to call the big dogs.
- Chapter 3: Prospecting – Here are some tested, awesome hacks you can use to get in touch with the people you need to talk to in order to open up the growth opportunities your business deserves.
- Chapter 4: Approaching – Now, it’s time to approach them in an artful way that won’t sink your big business development dreams.
- Chapter 5: Pitching – Here are the most important things you need to know about pitching.
- Chapter 6: Closing – You’re at the final stage – closing a deal that will help you develop your business past its current stage.
- Chapter 7: The Wrap – You’ve arrived at the end of the e-book, and consequently, you’ve now traveled all the way through the business development process.
The most important thing to realize about business development is that in order to be good at it, you’ll have to find within you the savvy of a salesperson, the artful touch of a networker, and the musical energy of hustler. The whole point of this practice is not only to create long-term value for your company from your customers, markets and relationships, but to find synergistic relationships between all of them so that the capability of each can multiply the capability of the other. You’ll need to wear a lot of hats – but it’s absolutely critical that you perform when the time comes.
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