We’ve come far past the point of trial and error in sales and marketing, especially with hundreds of millions of dollars on the line. And even if we were still in that antiquated trial and error stage, startups still couldn’t afford to undertake those types of odds—the failure rate...
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Redefining the Idea of Product Adoption through Growth Hacking
One of the most important concepts to any growth hacker is the fact that the definition of the common product has been flipped on its head. For thousands of years, products have been tangible items that could be packaged, sold and purchased again when it gets too old or...
Learn How to Read Your Growth Hacking Map and Get to Your Destination Faster
(Photo: ualucky) Trying to navigate growth hacking without a plan is like going on a treasure hunt without a map—you’re just not going to find the pot of gold you’re looking for, at least not without a lot of luck. That task becomes infinitely more difficult if your competition...
A Lean Marketing Focus on Short Sprints to Win the Long Race
For startups looking to develop products that have long-term selling power without creating an out-of-control budget or losing focus, lean marketing has proven to be a sound and successful plan. Lean marketing adopts a fast-track for development—dubbed sprints—which focuses on bringing a concept to market validation as quickly as...
How To Launch Your Startup While You Still Have A 9-5 Job
In this series we will focus on the challenges of launching a startup while working a traditional job and how others have accomplished it. The 40 hour workweek can certainly be a grind, but you shouldn’t let it stop you from chasing your dreams. Many entrepreneurs have dreams of launching their...
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