What is business development? The term has come to mean a lot of things over the past few years (especially with the advent of the Internet,) including IT programmers, engineers, sales and more. In The Biz Dev Bible, we’re committed to staying focused on the basics: This e-book contains...
(Photo: ualucky) Trying to navigate growth hacking without a plan is like going on a treasure hunt without a map—you’re just not going to find the pot of gold you’re looking for, at least not without a lot of luck. That task becomes infinitely more difficult if your competition...
As you begin to launch your MVP and embark on your lean marketing campaign, one key target group that you always want to keep in mind is the early adopter. In a nutshell, early adopters are the people that buy into your vision right off the bat. Whether it’s...
Time and time again, we’ve seen startups fail for any number of reasons. And while we could sit here and list all of the possibilities your startup might fail, it’s much easier—and less scary—to nail down the one or two underlying reasons that rest at the base of all...
For startups looking to develop products that have long-term selling power without creating an out-of-control budget or losing focus, lean marketing has proven to be a sound and successful plan. Lean marketing adopts a fast-track for development—dubbed sprints—which focuses on bringing a concept to market validation as quickly as...
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