(Photo: ualucky) Trying to navigate growth hacking without a plan is like going on a treasure hunt without a map—you’re just not going to find the pot of gold you’re looking for, at least not without a lot of luck. That task becomes infinitely more difficult if your competition...
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Value Your Values if Your Startup is Going to Have Any Value
Time and time again, we’ve seen startups fail for any number of reasons. And while we could sit here and list all of the possibilities your startup might fail, it’s much easier—and less scary—to nail down the one or two underlying reasons that rest at the base of all...
A Lean Marketing Focus on Short Sprints to Win the Long Race
For startups looking to develop products that have long-term selling power without creating an out-of-control budget or losing focus, lean marketing has proven to be a sound and successful plan. Lean marketing adopts a fast-track for development—dubbed sprints—which focuses on bringing a concept to market validation as quickly as...
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