Search Result for : "8 way"

We’ve come far past the point of trial and error in sales and marketing, especially with hundreds of millions of dollars on the line. And even if we were still in that antiquated trial and error stage, startups still couldn’t afford to undertake those types of odds—the failure rate...

(Photo: ualucky) Trying to navigate growth hacking without a plan is like going on a treasure hunt without a map—you’re just not going to find the pot of gold you’re looking for, at least not without a lot of luck. That task becomes infinitely more difficult if your competition...

Time and time again, we’ve seen startups fail for any number of reasons. And while we could sit here and list all of the possibilities your startup might fail, it’s much easier—and less scary—to nail down the one or two underlying reasons that rest at the base of all...

For startups looking to develop products that have long-term selling power without creating an out-of-control budget or losing focus, lean marketing has proven to be a sound and successful plan. Lean marketing adopts a fast-track for development—dubbed sprints—which focuses on bringing a concept to market validation as quickly as...