One of the most important concepts to any growth hacker is the fact that the definition of the common product has been flipped on its head. For thousands of years, products have been tangible items that could be packaged, sold and purchased again when it gets too old or runs out. But since much of […]
Redefining the Idea of Product Adoption through Growth Hacking Read More »
(Photo: ualucky) Trying to navigate growth hacking without a plan is like going on a treasure hunt without a map—you’re just not going to find the pot of gold you’re looking for, at least not without a lot of luck. That task becomes infinitely more difficult if your competition has a their map in hand,
Learn How to Read Your Growth Hacking Map and Get to Your Destination Faster Read More »
Imagine creating your startup without raising any capital whatsoever, simply having your customer’s cash in hand before you have to produce any type of product or service. Sounds a lot better than trying to raise up huge amounts of capital just to develop, produce and launch your product, right? Well, with the proper lean development
Negative Working Capital is a Positive for Startup Funding Read More »
While it might be taboo in some circles to think about raising funds for your startup by working—the argument being that this isn’t actual funding, but rather investing your own money—with a slight tweak to your method, even the staunchest opponent of the argument will have to concede. Of course, we’re talking about consulting strictly
Funding Your Startup by Consulting with Built-In Growth Read More »
As you begin to launch your MVP and embark on your lean marketing campaign, one key target group that you always want to keep in mind is the early adopter. In a nutshell, early adopters are the people that buy into your vision right off the bat. Whether it’s a supportive buy-in or a monetary
Why Gaining Early Adopters Helps Make Your Growth Hacking Easier Read More »
