For startups looking to develop products that have long-term selling power without creating an out-of-control budget or losing focus, lean marketing has proven to be a sound and successful plan. Lean marketing adopts a fast-track for development—dubbed sprints—which focuses on bringing a concept to market validation as quickly as...

In this series we will focus on the challenges of launching a startup while working a traditional job and how others have accomplished it. The 40 hour workweek can certainly be a grind, but you shouldn’t let it stop you from chasing your dreams.  Many entrepreneurs have dreams of launching their...